Your logo is not your brand

Your logo is NOT your brand. Your logo, is your brand’s core component that not only introduces your brand but also distinguishes it from others. Although, a logo is the main ‘mark’ of any brand and its most prominent symbol, it’s only the first stage of the process. A brand is the EXPERIENCE your customers have with your products or services. Your brand is your team, how you communicate, the way you speak, your calls to action, your values, your overall strategy and yes, your logo and visuals too. Colour pallets, tone of voice, graphic styles and icons, ...

Cheap vs Professional logo design

People often underestimate the importance of great logo design and how valuable it is to the success of a business! I am going to tell you exactly why logo design should not cost £50 and why your logo is not something you should take lightly. I will be comparing “basic logo design” with “professional logo design” and outlining the reasons why a professional logo designer would never charge such low fees and why you should invest in a professional logo/graphic designer. What is a logo? In broad terms, your logo is the ...

Logo Design Trends 2020

Six Logo Design Trends for 2020 The following six logo trends illustrate where logo design is moving in 2020 and beyond. Trends are not to be strictly followed, they are here to inform and guide us. As designers, we should find a way to push these ideas forward and make them our own. Understanding them will help us design awesome logos. Lowercase Wordmarks Also known as “logotypes”, wordmarks are purely letter-based and only feature the name of a business. We have seen many well known businesses and corporations ...

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