By understanding your business, products and personality we create identities that you and your customers relate to. We research your competitors (good and bad) to learn about what does and does not work within your industry. How deep we dive into this stage of the process depends on the size of your project.

We want your clients and customers to fall in love with your brand and have a clear understanding of what you do. Once all the research is out of the way, we will begin to choose the style direction and colour palette, testing it in different environments.

Once we feel we have a good selection of logo/identity concepts to show you, we will package them up into a PDF and share it with you. When you’re ready, we will gather your feedback, make any amends and begin wrapping up the project.

Once the work is complete, you will receive a brand guidelines pack (style guide) to ensure you understand how to use your assets properly.

This document will provide instructions about correct ways to use the graphics created for the brand and will include an explanation of the idea standing behind a logo as well as the presentation of a corporate colour palette which can be used for different purposes.