It’s easy to assume using pixels instead of paper is an eco-friendly solution but websites do have an environmental impact, and it’s growing!

For an example, around 10% of the world’s total electricity consumption is being used by the internet, according to a research report from Swedish KTH in 2019. The report examines energy-use in computers, tablets, smartphones, in production of products, in networks, servers, data centres and internet services as a whole.

Data centres store and distribute website data, using billions of kilowatt-hours of electricity. The good news is that data centres and individual site owners are looking for ways to cut power consumption.

If your hosting is already with Wired Creative or SMDesign, your hosting service is already green. We carefully selected our suppliers, who’s business was the first centre in the UK to offer true 100% renewable energy. All power consumed at our data centre facility uses 100% renewable energy and have achieved a PUE rating of 1.12.

We also offset our carbon footprint by donating monthly to Trees For Life who plant trees in the Scottish Highlands which revitalises wild forests, providing space for wildlife to thrive.

Here are a few ways you can green your site to save resources…

Green your electrical power

The equipment you use to create and maintain your site runs on electricity that may be produced by burning fossil fuels such as coal. Why not make a switch towards a greener energy source? There are plenty of eco-energy providers here in the UK to choose from that can switch your electricity consumption to a energy source such as the sun, wind and sea. You can find out more here and here.

Run a “lighter” site

Besides your hosting service and your electricity provider, you’ll want to look at site elements, such as your graphics and animations, and even your palette. Websites that are slow to load due to large graphics and videos are essentially server requests that draw power. The ideal “green website” is optimised for fast loading and has a colour scheme that doesn’t send visitors’ monitors into overdrive.

Here are six ways you can increase the load time of your websites:

1. Optimise Your Images.

2. Do a Plugin Purge.

3. Make Use of CDNs.

4. Enable Browser Caching.

5. Reduce Http Requests.

6. Minimise and Optimise Redirects.

Spread the word about green web hosting and design

Share your eco-upgrade news with your follower’s and connections. They may have other resources to share with you, and your efforts might inspire some of them to green their own site design, hosting, and electricity sources!


Quick Tips:

  • Reduce your internet carbon footprint by unsubscribing from email newsletters that no longer interest you.
  • Limit your “reply all’s”
  • Set your computer to go into sleep or hibernate to conserve energy when you’re taking a break
  • Lower your monitor brightness
  • Download instead of stream
  • Reuse your searches
  • Block video autoplay

Want to learn more? ClimateCare UK has a nifty infographic explaining more about the Internet’s carbon footprint.