Your logo is NOT your brand.

Your logo, is your brand’s core component that not only introduces your brand but also distinguishes it from others. Although, a logo is the main ‘mark’ of any brand and its most prominent symbol, it’s only the first stage of the process.

A brand is the EXPERIENCE your customers have with your products or services. Your brand is your team, how you communicate, the way you speak, your calls to action, your values, your overall strategy and yes, your logo and visuals too.

Colour pallets, tone of voice, graphic styles and icons, target audience, taglines and slogans, mascots, typography, typefaces. These are all things considered when creating a brand identity. These will convey your company’s unique personality, create a strong visual appeal and to be memorable.

Consider this… could you remove your logo from your website, social adverts or flyers and still know it is you?

If you answered no, then you need to strongly consider working on your brand’s identity and overall strategy.

Your brand should be built around the customers journey and relationship to your products or services. This what you want to remembered for, not just your logo.